All products that are aiming for a sizable market has to be generalized to some extent. To make it efficient to create, distribute and market the product it was essential that the product appealed to the masses. Having minimum variability was key to optimise the business as a whole. Take Apple for example, Back in the 2000's they were successful partially because of their relatively small product line. Less options for the customers to choose from but why would they need options if the product was just so good.
On the other end of the spectrum are products that are bespoke to an individual. A good example are tailored outfits. By definition there is a need for the product to be unique and match a person's style. Usually these kind of businesses rely on physical and more tangible parameters of a customer to make a customised product. With the reduced cost of doing a DNA test, there is a new vertical altogether that opens up a possibility for a business to create hyper-customized products.
is a company that helps you map out your ancestral lineage using a sample of your DNA. As more and more customers use the service, the better their data and reach will become.
is a business that aims at creating a specialized diet plan based on your DNA. Based on the combination of genes that a person has, Genopalate can come up with an optimal nutritional plan. It can provide analysis on how our body digests various types of food and substances(caffeine, alcohol etc.).